Digital Marketing at University of Michigan – Dearborn


When shopping for one of the best digital marketing schools to attend, one would definitely want to search for the best value. The University of Michigan – Dearborn, a four-year public university, is one of the schools that has been acknowledged as the second program of its kind in the nation during its August 2011 launch.

Some courses offered through the Digital Marketing program:

  • Communications Strategy & New Media
  • Digital Consumer Search & Marketing
  • Digital Analytics & Content
  • E-tailing & Retailing
  • Understanding Customers

Some electives that may be chosen:

  • Marketing Management
  • Global Marketing & Consumer Culture
  • Managing Electronic Commerce Systems

Using web 2.0 technology to reach a target market is just one of the components of this digital marketing program. This is a highly technological-focused program that employs students with the capabilities needed to take marketing online and make it successful.

So are courses the only aspect of what makes UM-Dearborn one of the top digital marketing schools?

The cherry on the icing is the internship program the campus’ internship office has to offer. With connections to many industry professionals interested in hiring interns, students can gain valuable work experience and earn internship credits before graduation. Paid internships are also available. Placements include positions in marketing, search engine optimization, social media management, and more.

UM-Dearborn also has a Career Services Center that provides a career interest assessment if a student is unsure of what to major in. Career Planning courses are also offered year round. Students can learn about possible career paths and work on determining career goals.

The University can offer you tools and resources to help you accomplish your goals and one day walk across the stage at graduation, ready to receive your bachelor’s degree in digital marketing.


2 thoughts on “Digital Marketing at University of Michigan – Dearborn

  1. I admire what you have done here. I love the part where you say you are doing this to give back but I would assume by all the comments that is working for you as well. Do you have any more info on this?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s