Digital Marketing at UM-Dearborn

Digital Marketing became a new degree program at the University of Michigan – Dearborn in 2011.

This major is the second program to be introduced in the midwest region of the United States.  The first two classes to be offered are Digital Consumer Search and Marketing (MKT 363) and Digital Analytics and Content (MKT 463). These courses teach students about digital marketing topics and provide hands-on experience in the classroom with projects. Learning how to use Google AdWords is just one of the tools students learn to use.

MKT 363 Digital Consumer Search & Marketing and MKT 463 Digital Analytics and Content are two courses in the program that deal exclusively with digital marketing topics and are required for all digital marketing majors. MKT 363 is a prerequisite for MKT 463.

Since digital marketing is a growing profession, this could be a degree program worth looking into if you are unsure what to study in college but like marketing and being creative!




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